DIP has been created to invest in disruptive companies that will change the world we live in today and redefine the future of their selected industries.
Our design and tech team were tasked with creating the company brand identity and a website capable of merging together the formal side of a venture capital with their disruptive approach.
Our branding process starts with visual positioning based on the obtained information. Once understood the project requirements and digested the client brief, we started working with our unique and gradual process that we call the “design funnel”.
We start producing several sketches with different levels of fidelity. That's the only way to find the right balanced shape that conveys a recognisable and suitable metaphor for a logo word-mark.
Once defined 3 clear concepts that embody one or more brand pillars, we move to the next step of the branding development. For each concept, we craft one logo that better tells its story, and we tweak it until we reach the desired quality level.
Out of the 3 concepts, the client picks one and that is further developed until its final shape.
Our team worked closely with DIP Capital to create a website that would effectively communicate their disruptive vision to potential investors and entrepreneurs.
The website sleek and modern design conveys the company’s professionalism and value proposition.